LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
For the ROLLER GIRL Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the 2021 New Year season. For this collection, we evoked vintage rollerskating vibes to celebrate the creativity of finding new hobbies and forms of entertainment during the 2020 social distancing season. To mimic the iconic imagery of classic disco roller rinks, I created color-block graphics of bold warm ‘70s tones, with a customized sans-serif period font for main titles, a graphic beaming sun and hand-drawn stars. For further visual movement and highlighting of product, I added specially-placed sparkles with a neon mint blue glow, created moving typographic gif animations, and added animated neon glows and gif twinkles for all sale content and promotional material. Collateral included various hero and sub images for the website homepage, animated gifs, website collection banners, Facebook covers, promotional e-blasts, and social media content.