LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.

For the NEON HOLIDAY Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images that celebrated the similarities between the joy and expression of rave culture and the fun and festivities of holiday gift-giving. For this campaign, we selected two distinct sans-serif fonts both in varying styles of lighted marquees, to reflect some of the light-reflecting qualities of LASR’s products and holographic clothing and accessories. I then applied various cool-toned neon glows to the titles, added custom thin-lined graphics in textured gold and similar periwinkles, mints, pinks, and purples, and designed animated gifs for sale promotions. Collateral included various hero and sub images for the website homepage, website collection banners, Facebook covers, promotional e-blasts, gif animations, and social media content.

Art Direction: Band of Outlaws
Stylist: Renee Mytar
Model: Sky_Sky_
Photographers: Remi + Tori
Retoucher: Josh Reed
Graphic Designer: Rachael kaeko