LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
For the NAIAD DREAMS Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, gif animations, and promotional images for the Spring 2021 season of new arrivals and accessories. We selected a serif font for the main title treatment to mimic legendary book titles and a calligraphic font to bring visual modernity and a fantastical free spirited energy to the designs. We also implemented subtle scripted fonts into the skies and beach backgrounds to evoke traditional fairytale storytelling. To further accent the oceanic setting, I custom-blended images of Monet paintings and pastel textures to surround and draw the eye to the products, and added white sea foam splatters for soft depth. Finally, I added neon glows to all titles in mint and cool-toned fuschia to highlight the palette of the spring clothing collection and holographic accessories. Collateral included various hero and sub images for the website homepage, website collection banners, Facebook covers, promotional e-blasts, animated gifs, and social media content.