LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
Kaleidoscope Eyes Website Campaign Collection Banner
Website Homepage Hero Sale Gif Image
Website Homepage Hero Sale Gif Image
Campaign Product Page Image
Campaign Product Page Image
Campaign Product Page Image
Campaign Product Page Image
Kaleidoscope Eyes Campaign Collection Image
Sale Email Blast Marketing Gif Image
Sale Email Blast Marketing Image
For the KALEIDOSCOPE EYES Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, animated gifs, and marketing images to highlight the store’s collection of Summer 2020 arrivals amid the unprecedented season of the contemporary stay-at-home era. To emphasize the surrealist alternate reality of social distancing and utilizing the digital world as a means of connecting and sharing creativity, I overlaid otherworldly kaleidoscopic graphics onto product images, applied neon glows to content, and designed digital glitching and individual lines of matrix-code animations. For title treatments, I selected a clean bold sans-serif font to reflect the current times, and added humanistic handwritten sub treatment font for secondary titles, with glowing neon colors added for sales and promotional material. Collateral included various hero and sub images for the website homepage, gif animations, website collection banners, Facebook covers, promotional e-blasts, and social media content.