LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
Hindsight 2020 Campaign Collection Banner
Hindsight 2020 Campaign Collection Image
Website Homepage Hero Image
Campaign Product Page Image
Campaign Product Page Image
For the HINDSIGHT 2020 Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, gifs and promotional images to promote the newest arrivals and collections for the 2020 new year. The Band of Outlaws team conceived of a Los Angeles rooftop celebration to emphasize the clarity and heightened perspective of annual reflection and new year beginnings, as well as showcase seasonal products of rhinestone facial jewelry, statement faux fur coats, and printed accessories. For the design, I created a custom handwritten font and doodles for the main title treatment and selected a striking vintage swash font for secondary title treatment, to acknowledge both the creative freedom of the future, as well as the timeless ingenuity of the past. I finished by adding minimal elements of colored light leaks and sun spots to highlight the original beauty of the photography and products, and to ultimately accentuate the presence of the camera lens, and the various perspectives through which one views the perennial season’s changes. Collateral included various hero and sub images for the website homepage, gif animations, website collection banners, Facebook covers, and promotional e-blasts.