LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
For the DAUNTLESS Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the Spring 2020 season. To capture the free spirit of LASR’S April and May rave collection, Band of Outlaws conceived the story of a traveling desert wanderer. To highlight the negative space of the vast desert setting and the intricate glitter and sequins of the outfits and accessories, we went with an unusually minimal and pared-down design, outlining shapes of cacti and products with clean hand-drawn lines, and designing a white handwritten font for main titles. Final touches included a clean branded font with pink glows for secondary font treatments, and white glittering sparkles over titles to mimic the reflection of the desert sun on the tinsel and holographic details of clothing and accessories. Collateral included various hero and sub images for the website homepage, website collection banners, Facebook covers, and promotional e-blasts.