CREATIVE COMMUNAL CURATED MARKETS IS A CURATED OPEN AIR POP-UP MAKERS MARKET FEATURING LOCAL ARTISANS, CRAFTERS, AND CREATIVE MAKERS ALL ACROSS SOUTHERN CALIFORNIA, FROM LONG BEACH, REDLANDS, ORANGE COUNTY, AND SAN DIEGO.

ILLUSTRATION & CALLIGRAPHY | DESIGN & LAYOUT | CONCEPT & CONSULTATION

For this Pop-Up event at The Outlets at San Clemente, CA, the Markets requested a series of fall-themed event collateral and social media graphics for this end-of-September market. For these designs, I utilized The Outlet's’ own Big Jack jack-o-lantern pumpkin illustration for the center of the image as the main focal piece. All other graphics and illustrations are original and my own. To begin these graphics, I began with a light autumnal color palette of warm oranges, burn yellows, and sage and muted greens to evoke both the current fall season and the upcoming Halloween festivities at the event. I included a series of colored fall leaves, candy corn, Halloween candies, and pumpkin spice latte illustrations. I finished with a custom handwritten title treatment and event text, with a rounded sans-serif for all secondary and tertiary text to evoke a warm, seasonal vibe. Marketing and promotional event collateral included Instagram feed and story images, a blank newsletter design, and Facebook event banner.