LA STYLE RUSH IS A LOS ANGELES-BASED E-COMMERCE WEBSITE THAT CELEBRATES RAVE CULTURE, MUSIC FESTIVAL FASHION, FANDOM COSPLAY COSTUMES, AND EXCLUSIVE COLLECTIBLE DESIGN WEAR.
For the TEA ROOM CINEMA Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the Winter/Spring 2022 collection of music festival fashion and rave outfits. For this campaign, we were inspired by peculiar vintage fashion statements, Wes Anderson filmography, and mid-century silhouettes to celebrate the creative diversity of festival goers, ravers, and fandom cosplayers. Creating a set of minimal mid-century architecture and modern furniture, we wanted to highlight the quirky collectible items and contemporary kitsch fashion products against a classic, neutral and nostalgic atmosphere. For design, I created analog camera light leaks, negative film strip borders, and film grain, reminiscent to the familiar past, as well as a harkening to the romanticizing of life today by music festival attendants and content creators through self-expression through fashion and Instagram culture. Collateral included all website homepage and campaign collection imagery, animated gifs, social media banners, and promotional e-blasts.