LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
For the OBSESSION Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the Halloween 2020 collection of costume wear, cosplay fashion, and October music festivals. For this campaign, we were inspired by iconic female heroine characters and antiheroes, such as Harley Quinn and comic book villains, to highlight the mischief and mayhem of the LASR cosplay accessories and fall seasonal looks. For the main title treatment, we selected a marquee-style sans-serif font for a Halloween nightlife vibe, and applied a neon pink glow with pulsing gif animation to reveal hidden messages within the main content, and evoke a soft femininity within the harsh exterior of the main character. Additional elements included a custom handwritten font for the secondary font, hand-drawn neon yellow doodles, neon and black spray paint and ink splatters, and implementing stock imagery of lollipops and tattooed shapes to illustrate the messy, yet human components of the obsessively romantic horror trope heroine. Collateral included various hero and sub images for the website homepage, gif animations, website collection banners, Facebook covers, promotional e-blasts, and social media content.