LA STYLE RUSH IS A LOS ANGELES-BASED E-COMMERCE WEBSITE THAT CELEBRATES RAVE CULTURE, MUSIC FESTIVAL FASHION, FANDOM COSPLAY COSTUMES, AND EXCLUSIVE COLLECTIBLE DESIGN WEAR.
For the MAD WORLD Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the Spring 2022 collection of music festival fashion and rave outfits. Working with the Band of Outlaws team, we were inspired by the whimsical fashion statements of ravers returning to events after the pandemic, and particularly, the fantastic imagery of Lewis Carroll’s Alice in Wonderland. For this campaign, I applied glittery graphics referencing the contemporary visual artist Sara Shakeel, with added sparkles and glowing stars in neon colors to highlight various products and features. For font type, I designed a custom handwritten font style and applied gold 3D effects, for a futuristic feel. I also selected a classically wondrous font, and manipulated individual lettering and spacing, along with applying pastel-colored glows, to harken back to the Disney iteration of the Alice character. I also created hookah-esque smoking vape animations for an otherworldly effect for Sales and promotional events. Collateral included designing all graphics for homepage imagery, social media, campaign collection banners and Facebook covers, animated gifs, and promotional email marketing blasts.