LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
Ice Queen Website Campaign Collection Banner
Website Homepage Hero Gif Image
Website Homepage Hero Sale Gif Image
Ice Queen Campaign Collection Image
Campaign Product Page Image
Campaign Product Page Image
Sale Email Blast Marketing Gif Image
Campaign Product Page Image
Campaign Product Page Image
For the ICE QUEEN Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, animated gifs, and promotional images for the December 2020 Holiday season. To accentuate the LASR winter collection of holographic bodysuits, iridescent shoes and accessories, and sequined backpacks and masks, the Band of Outlaws team went with an extreme color palette of cool whites, ice blues, and snowy periwinkles. For graphics, we selected a bold sans-serif font treatment for the main titles, along with a modern calligraphic font for secondary sale content. I applied custom animated ice textures within the primary type for a glittering icy visual lettering, and added various glows and scales to the additional content for sale promotions. I also added a flurry of individual snowflake gifs, a frosted vignette to mimic an iced-windowed view into products and hero images, and employed a clean thin Helvetica for main tertiary typographic treatment. Collateral included various hero and sub images for the website homepage, website collection banners, Facebook covers, promotional e-blasts, gif animations, and social media content.