LA STYLE RUSH IS A LOS ANGELES-BASED E-COMMERCE WEBSITE THAT CELEBRATES RAVE CULTURE, MUSIC FESTIVAL FASHION, FANDOM COSPLAY COSTUMES, AND EXCLUSIVE COLLECTIBLE DESIGN WEAR.
For the NOMAD RAVER Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, and promotional images for the Spring 2021 collection of music festival fashion and rave outfits. Working with the Band of Outlaws team, we were inspired by the off-the-grid van lifestyle of nonconformists and originals. For these graphics, we selected an earthy sans-serif font for the main title treatment with a scripted calligraphic font for secondary content, to emphasize the free spirit of the music festival attendee and rave goer of LASR’s online community. To customize the type, I added hand-drawn doodles of florals, symmetrical geometric shapes, and bohemian imagery in a clean white color, and applied neon glows to the title treatments to celebrate classic elements of rave culture. Final touches included creating glowing animated gifs of colored light to highlight the natural light of the van’s windows, emphasize the freedom of colorful expression, and draw attention to product details. Collateral included various hero and sub images for the website homepage, gif animations, website collection banners, Facebook covers, promotional e-blasts, and social media content.