LA STYLE RUSH is a Los Angeles-based e-commerce website that celebrates rave culture, music festival fashion, fandom cosplay costumes, and exclusive collectible design wear.
For the DISTURBIA Fashion Campaign, I worked with Band of Outlaws to create mood boards, graphics, gifs and promotional images to promote the store’s seasonal Halloween 2020 product collections. Inspired by both vintage and current horror media, we selected a classic bold sans-serif font for the main title treatment in the style of iconic Hitchcock films, with a modern thin serif font for secondary and sale content titles in the style of contemporary thrillers. To further evoke iconic horror scenes, I created custom shattered glass effects for hero titles and included additional elements of exaggerated terror such as blood splatters, ripped textures, and black and white “scene cuts” in the format of animated gifs. Collateral included various hero and sub images for the website homepage, gif animations, website collection banners, Facebook covers, promotional e-blasts, and social media content.