ALCHEMY MARKET GOODS is an LA-based lifestyle and WELLNESS brand selling natural dietary and digestive supplements.
Product Design and Branding Concept: Front Label, Left Side Label, and Right Side Label Designs
*These designs were the preliminary stages of concept design and the finalized labels have changes made to them.
Instagram Social Media Branding Concept and Design
logo design & branding | illustration | consultation
For this project, I worked with Band of Outlaws to create logo designs, branding, and custom illustrations for this lifestyle wellness company. The client’s vision for this brand and printed label designs was to create a beautiful and attractive alternative to the everyday health supplement products of the contemporary city-dweller. We achieved this by taking a minimalistic modern design approach, creating a simplistic geometric logo of glowing suns and stars together and highlighting negative space and ample breathing room in the design. I began by creating a natural, muted color palette in a comforting off-white creme and warm dark brown, selecting clean typographic treatments for all content, including a classic primary serif font for elevated modernity and a minimal sans-serif secondary font to communicate product wellness and nutritional information, and finishing off with custom rhubarb root line drawing illustrations to accentuate the supplements’s beneficial properties and natural ingredients. For social media concept and brand design, I created a palette of warm neutral browns and off-white cremes, as well as creating original social media posts and writing all captions and copy, to create a curated visual feed of calming inspiration and mindful eating, and crafting a distinct brand voice. Collateral included custom logo designs, illustrations, product labels for print, digital mockups for web, Amazon e-commerce product page images, and social media graphics and concept.